Founder and CEO of Cavere, a consumer products startup specializing in natural air and fabric care. The initial product launch for Cavere was a naturally derived face mask cleanser that pioneered a brand-new category made necessary by the COVID pandemic.
“Every major event in life creates the opportunity for innovators, and the events of the past few years have been no different. I saw people were hanging face masks on car rearview mirrors and letting them bake in the sun - the perfect breeding ground for germs! Most people were not washing their face masks daily and weren’t aware of the health impact. A solution was needed. This is how Cavere was born - our changing lifestyle created the need for an entirely new consumer category that had previously not existed.”
- Chris Winston